In 2010, Dentsu Inc. and Dentsu Institute conducted an awareness survey regarding sustainable lifestyles in 14 countries. More than a decade later, we have less than ten years before 2030, the year stipulate to achieve the 17 Sustainable Development Goals. In 2021, we conducted a second survey of awareness regarding…

In June 2021, Dentsu Institute conducted a 40-question survey of 2,000 people living in the UK on attitudes to society. The questionnaire used was an English translation of the same questions used in the 1st Survey for the Quality of Society Index conducted in Japan in May 2021. This article outlines the results of the…

Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Hiroshi Igarashi; hereinafter, “Dentsu” or the “Company”) announced today that the Global Business Center—its enterprise specializing in promotion of overseas business—and the Dentsu Institute jointly ran the Sustainable Lifestyle Receptivity Survey…

Identifying “Quality of Society” (QoS) as the guiding theme for its activities, Dentsu Institute has conducted its own quantitative surveys and sought input from experts to carefully gather insights on the prospects and aspirations for the future of society.

As a cornerstone of its activities addressing the theme “Quality of Society,” Dentsu Institute conducts quantitative surveys under the title “Dentsu Institute Compass” with the aim of grasping how the changes in people’s attitudes will shape society. With the approach of March 8, designated by the United Nations as…