Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Hiroshi Igarashi; hereinafter, “Dentsu” or the “Company”) announced today that the Global Business Center—its enterprise specializing in promotion of overseas business—and the Dentsu Institute jointly ran the Sustainable Lifestyle Receptivity Survey…

Identifying “Quality of Society” (QoS) as the guiding theme for its activities, Dentsu Institute has conducted its own quantitative surveys and sought input from experts to carefully gather insights on the prospects and aspirations for the future of society.

As a cornerstone of its activities addressing the theme “Quality of Society,” Dentsu Institute conducts quantitative surveys under the title “Dentsu Institute Compass” with the aim of grasping how the changes in people’s attitudes will shape society. With the approach of March 8, designated by the United Nations as…

Dentsu Institute (Executive Producer: Naoki Tani), an internal organization of Dentsu Group Inc. (Tokyo: 4324; President & CEO: Toshihiro Yamamoto; Head Office: Tokyo; Capital: 74,609.81 million yen), and the Ikeda Laboratory*(Professor: Ken’ichi Ikeda), a facility engaged in media and social psychology research at…

In December 2020, Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Hiroshi Igarashi) and Dentsu Institute (Office: Tokyo; Executive Producer: Naoki Tani), an internal organization of Dentsu Group Inc., conducted a survey on attitudes to social good among users of social media*¹ in the…