Dentsu Institute (Executive Producer: Naoki Tani), an internal organization of Dentsu Group Inc. (Tokyo: 4324; President & CEO: Toshihiro Yamamoto; Head Office: Tokyo; Capital: 74,609.81 million yen), and the Ikeda Laboratory*(Professor: Ken’ichi Ikeda), a facility engaged in media and social psychology research at…

As a cornerstone of its activities addressing the theme “Quality of Society,” Dentsu Institute conducts quantitative surveys under the title “Dentsu Institute Compass” with the aim of grasping how the changes in people’s attitudes will shape society. With the approach of March 8, designated by the United Nations as…

In December 2020, Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Hiroshi Igarashi) and Dentsu Institute (Office: Tokyo; Executive Producer: Naoki Tani), an internal organization of Dentsu Group Inc., conducted a survey on attitudes to social good among users of social media*¹ in the…

Dentsu Institute recently welcomed Sanjay Nazerali as a fellow. Sanjay is a global thought leader who has worked at the forefront of media and marketing in organizations including MTV and the BBC in the UK. I asked him what thought leadership means to him and what global issues are currently drawing attention.

The English-language version of the Dentsu Institute website is launching in November 2020. This website is the medium for communication that underpins Dentsu Institute’s activities. We intend to explore changes in people’s perceptions and in society, putting out timely content as a means to extend our network…